A press release is a structured news-style document used to announce something important about a business, product, event, or update. It should be clear, factual, and written in a journalistic tone rather than promotional language.

A standard press release follows this structure:

Start with a headline that clearly summarizes the news in a few words. It should grab attention but remain factual.

Next, add a dateline and introduction paragraph. This first paragraph should answer the key questions: who, what, when, where, and why. It should give the most important information immediately.

Then include the body paragraphs, where you explain the details of the announcement. This can include background information, key features, statistics, or context. You can also add a quote from a company representative to make it more credible.

After that, include a boilerplate, which is a short paragraph about the company. This is the standard “About Us” section that stays mostly the same in all press releases.

Finally, add contact information, so journalists or readers know how to reach the company for more details.

A simple example structure looks like this:

• Headline
• Dateline
• Introduction paragraph (summary of news)
• Details and explanation
• Quote (optional)
• Company background (boilerplate)
• Contact information

For publishing and distribution, businesses often use platforms like ANewsWire to share their press releases with a wider audience and improve online visibility.