One of the prime stakeholders of your jewellery business is your customers. Your customers are the reason why your business is still running and therefore as a retailer, one should make an effort to make them appreciated at least once in a while.
Good customer service is something that should be provided to all your customers at all times but other than that gifts are something that will really show how much you care about the customers.
Customer appreciation gifts can be tricky to select. You cannot pick something that is too expensive or something that is worthless.
You have to carefully choose something that most people will both like and use. So if you’re trying to figure out what customer appreciation gift you should get then read on.
Adding greenery to any space will brighten it up. Succulent plants are a great gift idea for your customers because they are low maintenance plants that add beauty to any space whether you customers choose to keep them at home or office.
One of the most universally liked and inexpensive gifts is flowers. Receiving flowers makes you feel good and brightens up your day.
Flowers work in the favour of jewellers because most of the people who come to shop are people getting engaged to get married.
Hence, giving a bouquet of flowers and congratulating customers who are buying rings made of lab grown diamonds Hatton Garden for their engagement will make them feel appreciated.
Another sweet and inexpensive gift idea for your customers is treats. Everyone likes small treats and this especially works well during the festive season.
Apart from discounts and offers you can surprise your customers with a box of freshly baked cookies or homemade chocolates and wish them a Merry Christmas.
As a jeweller, you can also customize the treat package to include a small thank you note and include the brand logo in the package design which will also work as a marketing strategy.
A great idea to give a memorable gift to your customers is to gift them an experience such as tickets to a local event or a spa package.
You just need to make sure that the experience aligns with their interest. For example, you cannot gift tickets for metal concerts to an elderly woman in her sixties.
You should always pick something that isn’t very expensive and is generally liked by everyone.
Tea and coffee blends
Beverages such as tea and coffee are something that most people like to drink and therefore an assortment of tea and coffee blends can be a good complimentary gift for your customers who buy jewellery such as Hatton Garden Emerald rings.
You can also add a local flavour of tea or coffee by getting your own beans roasted from a nearby source and gifting it to your customers. This way your customers will be reminded of you every time they take sip of the tea or coffee.